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fundamentals of art/design

As you procede with the following, be aware that rules are made to be broken (sometimes).  Some of the most creative works break the rules.  But the difference between a genius and a fool is that the genius knows the rules and knows when they can be successfully broken.

Traditionally, there are seven elements of art:
line
shape/mass
value
color
texture
space

In addition, there are six principles of design:
dominance
consistency with variety
rhythm
proportions
scale
balance

There are other considerations when developing computer graphics:
simplicity
focus

Note that graphic arts, and especially computer graphics, frequently incorporate particular elements (such as text) which are not common in traditional works of art.  These elements should be adapted to the need of the project.  Text, for example, should reflect the character of the project's intended purpose.

See Visual Literacy for a comparison of line as used by artists and technical illustrators.


For more information check
Eyes on Art
U. Conn.


For samples of logos, check:
Barry's Clip Art (four pages in all)
Barry's Clip Art (baseball)
Imprimex
See what one professional designer (LOGOcat) has to say about logos.